Ever heard of a “toilet sneeze”? It’s gross. It seems every time you flush your toilet and leave the lid up bacteria flies into the air landing on every surface it can reach.

We took clear client direction and turned up the ick on this TVC, making sure the public knows about this phenomenon and while also making sure they know they have the right tool to stop it.

ECD: Craig Cimmino
GCD Art: Jules Evenson
GCD Copy: Michael Greenberg 
Copy: James Turek