The FAQs
EXPERIENCE
Freelance Designer | BCAT (Brooklyn Ceramics Art Tour) | May 2024 | Brooklyn
Joined the BCAT team for their 2nd annual Brooklyn Ceramic Arts Tour by assisting in the layout of the physical 2024 map based on existing brand guidelines. Task included locating this year’s participants and placing them in a clear, systematic layout.
Acted as liaison with 3rd party printer to achieve specific final product, cost, and timely completion.
Sr. Art Director | Dentsu Creative | Jun 2014 – May 2023 | New York
Developed and produced fresh and engaging campaign concepts to effectively reach client’s target audience. Clients included, Subway Restaurants, Northrop Grumman, Crayola, Burt’s Bees, and Governors Island.
Produced TVC for P&G’s Microban 24 Disinfecting spray that was elevated to a national market after a successful high-impact test market campaign.
Brainstormed with team members to provide unique concepts and design that exceeded client’s expectations across all media; print, web, mobile, social, out-of-home, and video.
Reviewed and approved designs, artwork, photography, and graphics for release.
Oversaw junior level art directors on projects when building out full campaigns.
Collaborated with and briefed directors, editors, programmers, animators and illustrators.
Graphic Designer | Delete Blood Cancer | Nov 2013 – Jun 2014 | New York
Supported the organization by designing collateral materials used in promoting bone marrow registration and fundraising efforts. Items included everything from signage and t-shirts, to instruction booklets and email campaigns.
Re-designed medical forms to enhance clarity for a cleaner bone marrow donation process.
Aided in re-designing all office documentation to maintain a consistent brand across the organization.
Freelance Designer | New-York Historical Society | Jan 2013 – May 2018 | New York
Annually co-designed the Governors Island exhibition space for New-York Historical Society.
Exhibitions included WWII & NYC (2013), NYC & The Civil War (2014), The Revolutionary War & NYC (2015), Audubon (2016), Battle for the Ballot (2017), and Out of Many One (2018).
Freelance Graphic Designer | Jan 2011 – Jun 2014 | New York
M BARRY AND CO. — Provided support in areas such as storyboarding, conceptualization and design for projects including the Amalgamated IRA 13-month CD digital campaign and Mobile Banking announcement/statement stuffer, as well as the Capital One Summer 2013 Branch Merchandising Campaign and Private Banking brochure.
AGENCY 212 | HOFSTETTER + PARTNERS — Photo retouching, ad re-sizing, and copy changes on campaigns such as The Celebrate Israel Parade, Tennessee Williams Two Character Play, The Banana Monologues, The New York Gilbert and Sullivan Players, The Other Israel Film Festival, and the All for One Theater Festival.
AGENCY O’C — Designed the brand identity for Agency O’C, including logo design, stationery, and business card; created e-blasts and banner ads for the Phillips Club NY; designed various collateral for HSMAI (Hospitality Sales & Marketing Association International) Greater New York Chapter, including annual awards program cover, The Annual Frank W. Berkman Awards Dinner program book, holiday invites, and electronic speaking announcements.
Account Executive | Agency212/Hofstetter + Partners | Jan 2008 – Jul 2011 | New York
Handled all daily aspects for Entertainment clients such as, Colin Quinn Long Story Short, The New York Gilbert & Sullivan Players, John Tartaglia’s ImaginOcean, and Gotham Comedy Club.
AWARDS
Gold Addy Awards – Best Social Media Campaign and Best Online Interactive Campaign 2023 –“Overheard at Northrop Grumman”
15th Annual Shorty Awards (2023) – Winner in Business to Business, Branded Series. Audience honor in Business to Business, Branded Series – “Overheard at Northrop Grumman”
EDUCATION
Creative Equals’ Creative Comeback NYC 2024
Program for women, non-binary and gender non-confirming folk to return to creative work after a career break. The NYC 2024 Program was a Creative Equals event in partnership with Diageo, Adobe and D&AD.
Parsons The New School for Design
AAS Degree in Graphic Design
2011 – 2012
Binghamton University
BA Art History
2001 – 2005