The FAQs

EXPERIENCE

Chief Creative Officer, Partner | SOR Branding | Mar 2024 – present | New York

  • Lead the creative vision and strategy; crafting bold brand identities and innovative campaigns that resonate.

  • Designed SOR Branding corporate identity such as company logo, website, and letterhead.

  • Created promotional materials for HSMAI (Hospitality Sales & Marketing Association International) Greater New York Chapter including the sell sheet, sponsor sheet, e-news template, social templates, and PowerPoint presentation templates. As well as design all outreach for the Frank W. Berkman Awards Dinner and its corresponding annual program book.

  • Creative lead on all new business outreach.

Freelance Designer | BCAT (Brooklyn Ceramics Art Tour) | May 2024 | Brooklyn

  • Brainstormed outreach to increase awareness for the annual tour event, while designing and overseeing the printing of the annual physical map.

Creative Equals’ Creative Comeback NYC | January 2024 | New York

  • Concepted and designed strategic experiential showcase for Diageo’s newly released 2024 Smirnoff campaign that was then presented directly to the Diageo client and won best “In Bar Experience”.

  • Participated in a three week immersive workshop in partnership with Diageo, Adobe and D&AD.

Sr. Art Director | Dentsu Creative | Jun 2014 – May 2023 | New York

  • Developed and produced fresh and engaging campaign concepts to effectively reach client’s target audience. Clients included, Subway Restaurants, Northrop Grumman, Crayola, Burt’s Bees, and Governors Island.

  • Produced TVC for P&G’s Microban 24 Disinfecting spray that was elevated to a national market after a successful high-impact test market campaign.

  • Brainstormed with team members to provide unique concepts and design that exceeded client’s expectations across all media; print, web, mobile, social, out-of-home, and video.

  • Reviewed and approved designs, artwork, photography, and graphics for release.

  • Oversaw junior level art directors on projects when building out full campaigns.

  • Collaborated with and briefed directors, editors, programmers, animators and illustrators.

Graphic Designer | Delete Blood Cancer | Nov 2013 – Jun 2014 | New York

  • Supported the organization by designing collateral materials used in promoting bone marrow registration and fundraising efforts. Items included everything from signage and t-shirts, to instruction booklets and email campaigns.

  • Re-designed medical forms to enhance clarity for a cleaner bone marrow donation process.

  • Aided in re-designing all office documentation to maintain a consistent brand across the organization.

Freelance Designer | New-York Historical Society | Jan 2013 – May 2018 | New York

  • Annually co-designed the Governors Island exhibition space for New-York Historical Society.

  • Exhibitions included  WWII & NYC (2013), NYC & The Civil War (2014), The Revolutionary War & NYC (2015), Audubon (2016), Battle for the Ballot (2017), and Out of Many One (2018).

Freelance Graphic Designer | Jan 2011 – Jun 2014 | New York

  • M BARRY AND CO. — Provided support in areas such as storyboarding, conceptualization and design for projects including the Amalgamated IRA 13-month CD digital campaign and Mobile Banking announcement/statement stuffer, as well as the Capital One Summer 2013 Branch Merchandising Campaign and Private Banking brochure.

  • AGENCY 212 | HOFSTETTER + PARTNERS — Photo retouching, ad re-sizing, and copy changes on campaigns such as The Celebrate Israel Parade, Tennessee Williams Two Character Play, The Banana Monologues, The New York Gilbert and Sullivan Players, The Other Israel Film Festival, and the All for One Theater Festival.

  • AGENCY O’C — Designed the brand identity for Agency O’C, including logo design, stationery, and business card; created e-blasts and banner ads for the Phillips Club NY; designed various collateral for HSMAI (Hospitality Sales & Marketing Association International) Greater New York Chapter, including annual awards program cover, The Annual Frank W. Berkman Awards Dinner program book, holiday invites, and electronic speaking announcements.

Account Executive | Agency212/Hofstetter + Partners | Jan 2008 – Jul 2011 | New York

  • Handled all daily aspects for Entertainment clients such as, Colin Quinn Long Story Short, The New York Gilbert & Sullivan Players, John Tartaglia’s ImaginOcean, and Gotham Comedy Club.

AWARDS

Gold Addy Awards – Best Social Media Campaign and Best Online Interactive Campaign 2023 –“Overheard at Northrop Grumman”

15th Annual Shorty Awards (2023) – Winner in Business to Business, Branded Series. Audience honor in Business to Business, Branded Series – “Overheard at Northrop Grumman”

EDUCATION

Parsons The New School for Design
AAS Degree in Graphic Design
2011 – 2012

Binghamton University
BA Art History
2001 – 2005