HSMAI—Hotel Sales and Management Association International—say that ten times fast. I’ve been helping support HSMAI’s Greater New York Chapter for many years with various collateral. The most recent work was revamping several of their main communications for 2024 to help them regain members after a post Covid drop. Harking back to their original brand look and feel, I went, pulled up my sleeves, and organized their visual outreach to be a cohesive, clean, and informative package. Pieces include templates for enews, evites, social outreach, sell sheets and donation outreach.